how we think

Incognito offers a unique viewpoint on Marketing. The company was started to offer an alternative to the flagrant, mostly unquantifiable expenditure, that is above the line advertising. Incognito realises there will always be a place for TV, Radio and Newspaper advertising however we firmly believe that a more cost effective and consumer based spend can offer either a more complimentary campaign or in some cases a much better net result than traditional advertising.
To achieve this result Incognito focuses on these key areas.

1. Transparent charging for services. No hidden mark-ups, addons, percentages or fees. You see what we make from each campaign. We also don't charge for creative ideas that aren't executed.

2. Ownership of the idea. From brainstorming, conceptualising, planning, execution and analysis, Incognito is heavily involved in making sure the campaign is in complete unison with client's aims and goals.

3. Alternatives. Where there is one way to do something there are usually eight. Identify them, analyse them. Make sure the client gets the best option. That usually involves us thinking outside the square and frequently outside the circle too. We love doing this.

4. Minimalist approach to business. We're a small business. We have low overheads. We don't see the benefit in clients paying for over the top offices. We have extensive knowledge of electronic/IT and use them where-ever possible to add more value. A web client area means clients can see their campaigns as they unfold from anywhere.

5. Being a small company we can quickly execute a campaign. Whether reacting to a competitor's move, reacting to the market climate or taking advantage of a small window we don't have red tape and will work 24-7 to get a campaign moving.

6. WE GET THINGS DONE. Simple as that. You want it we deliver it. Ahead of schedule if humanly possible, because we work hard for our clients, they let us eat.

Incognito is a results focused small business and subsequently we appreciate the importance of every dollar. Our aim is to ensure that every dollar spent reaps the greatest ROI achievable. In certain circumstances we will devise programs that incorporate a sales component to generate self-funding. Accountability is paramount and at every stage we ask the question will this spend sell more product.

We also realise that Corporates have supply contracts with existing Agencies. We don't see ourselves as competing with these agencies, they don't offer our service set. We will challenge existing problems that stifle campaigns and explore all alternatives. It's not about us, it's about us getting the best result for our clients. We do that by offering a fresh new approach, with no preconceived ideas other than the one most important, there must be a better way to do this.

how we think - web - design - trade/consumer shows - guerilla - billboard - animation - clients - contact us